Brand & Colour System · v1.0
AlphaBlock

One closed loop. Our two signals are the two poles of the wheel — buy is blue, sell is red — and where they meet sits the orchid that accents everything. The brand itself is the deepest, most distilled red: oxblood. Nothing in the palette can bite anything else, because every accent is either a pole or their midpoint.

buy · blue
+
sell · red
=
accent · orchid
01 — Identity

The brand is oxblood

Deliberate heat, not an alarm. It lives on the logo wordmark and primary actions — and nowhere a signal lives. Keep it off the chart so it never gets read as a sell.

Oxblood
#BF4342 · 191 67 66
Use for
Logo “Block”, primary buttons, brand moments
Pressed / active
Maroon · #7C1E25
Text on brand
Warm tint · #FBE7E6
02 — Signals

Three states, read at a glance

Direction must never be ambiguous. Blue is up, red is down, steel is flat. The bright buy-blue and the dim steel are deliberately far apart in brightness so a long never camouflages against a neutral.

BUY · LONG

Blue, bullish

The cool pole. Bright end of the blue family — never confused with neutral steel.

Ice cyan #A9D7EC — text · pills Electric blue #1F7FB4 — bars · fills Steel-teal #4B88A2 — softer blue
SELL · SHORT

Red, bearish

The warm pole. Rose for quiet indications; vermilion when a sell should shout.

Rose red #9F414B — indications Vermilion #EF4C4D — loud alert Scarlet #C92733 — bars · fills
FLAT · NEUTRAL

Steel, resting

The dim blue. Carries no-cluster, neutral readings and structural chrome.

Steel blue #3C5365 — fills Pale steel #9BB0BE — labels Slate #3A4E5F — variant
AlphaBlock
Register
SOL / USDT
Cluster · 4H
LONG
ETH / USDT
Cluster · 4H
SHORT
BTC / USDT
No cluster · 4H
FLAT
03 — Accent

Orchid is the midpoint

The chromatic offspring of buy and sell. Used for highlights, featured tags and selected states — a garnish with a reason, never the load-bearing brand.

100 pairs Featured Season 3 Coming soon
04 — Status

Sage is machine status, not a buy

A desaturated green fenced off for one job: telling you a system is alive — active, running, online. It never touches market direction, so green can never be misread as a long.

Active Bot running Online Error · down
05 — Full palette

Every named colour

The complete set, grouped by family. Sage and the brighter blues join the original four bands.

Furnace reds
Oxblood · brand
#BF4342
191 67 66
Coral flame
#FC9981
252 153 129
Salmon
#F77370
247 115 112
Vermilion
#EF4C4D
239 76 77
Scarlet
#C92733
201 39 51
Rose red · sell
#9F414B
159 65 75
Maroon
#7C1E25
124 30 37
Steel ground & blues
Ice cyan · buy
#A9D7EC
169 215 236
Electric blue
#1F7FB4
31 127 180
Steel-teal
#4B88A2
75 136 162
Steel blue · flat
#3C5365
60 83 101
Slate watermark
#3A4E5F
58 78 95
Highlight grey
#53616E
83 97 110
Violet bridge
Lilac mist
#E9D2F4
233 210 244
Orchid · accent
#CE94C1
206 148 193
Mauve
#927092
146 112 146
Plum
#57425D
87 66 93
Dark plum · chip
#2D1F35
45 31 53
Ink line work & status
Sage · status
#689689
104 150 137
Charcoal · border
#273036
39 48 54
Deep ink · surface
#141618
20 22 24
Abyss black · bg
#02070D
2 7 13
06 — Rules

Keep it honest

A short list that protects the system from drifting back toward the orange — or toward confusion on the chart.

Do

  • Blue means up, red means down, steel means flat — every time.
  • Keep steel dim so the bright buy-blue always stands apart from it.
  • Reserve oxblood for the logo and primary actions.
  • Use sage only for system status: active, running, online.
  • Let orchid accent — featured tags, selected states, highlights.

Don't

  • Don't put oxblood and sell-red side by side at the same size.
  • Don't let green imply a buy — it speaks only for the machine.
  • Don't use pure white for text; reach for steel mist instead.
  • Don't make orchid the brand — it's the garnish, not the plate.
  • Don't scatter referral or partner colours into the core UI.